Flay

FLAY is a Brazilian singer and songwriter born in the countryside of Paraíba, in the Northeast of Brazil. Known for her authenticity, magnetic charisma, and powerful stage presence, she has emerged as one of the most promising voices in contemporary Brazilian country music. With millions of fans and streams, Flay gained national recognition through Big Brother Brasil 20 and later proved her artistic versatility by winning The Masked Singer Brasil. Since then, she has been steadily expanding her career, building a loyal fanbase and a strong musical identity. In 2026, Flay introduces “SERTÕES”, her most ambitious and transformative project to date. More than an album, it is a cultural movement that celebrates the roots, values, and lifestyle of Brazil’s countryside. The project connects different rural identities across Brazil while also embracing influences from Latin ranchera culture and western aesthetics. Blending genres such as forró, baião, xaxado, and sertanejo with elements of cumbia and country music, “SERTÕES” bridges tradition and modernity, bringing a fresh yet deeply rooted sound to the global stage. More than music, Flay creates immersive experiences that bring this universe to life, expanding her artistry beyond the stage and into culture itself.