Beto Perez

Beto Pérez is the creator of Zumba Fitness and the leading figure behind the movement that has brought Latin music to millions of people around the world. In addition to being the face of the brand, Beto is deeply involved in the musical creation behind Zumba. From the studio, he plays an active role in the selection, production, and creative direction of the songs that bring Zumba classes and content to life. Through the label ZML Records, Beto not only drives new sounds for the Zumba universe but also collaborates as a musical artist on several tracks, contributing his voice, ideas, and unique energy. His connection to music goes beyond dance—he understands the power of rhythm to inspire, motivate, and connect with people across cultures. ZML Records is an extension of that vision, where music becomes movement, joy, and community.