Vinchenzo

Currently one of the most recognizable breakthrough artists of Zambia, the mention of Vinchenzo M'bale's name likely moves the listener to sing through the first lines of his hit single, "Ma Reasons", which features Bobby East and was released in the final quarter of 2022. Despite his growing success, Vinchenzo had humble beginnings. Having been born and raised in Kitwe, Vinchenzo developed two key principles that make up the foundation of his loyal fanbase; he learnt to understand people and he found an outlet for self expression through music. Pair those qualities with his diligent worth ethic and his desire to spotlight his Chewa roots and you have the recipe for success that has earned him a seat at the table. He has pioneered the fledgling genre he has coined "Trapundula", a fusion of trap and Kalindula. As an Afro Hip Hop artist, Vinchenzo has already began to leave his mark. Through consistent engagement fueled by an authentic need to connect, Vinchenzo has amassed a cult following on Facebook of over 158 000 fans with engagement in the range of 1.2 million interactions. Every post is curated based on years of interacting with his tribe and understanding what they respond to. This is also the basis of the success of his music. Relatability and representation are at the core of his most successful releases. With 2.4 million views on Ma Reasons, the first million under a month, and 593 000 views on Machimo featuring Slap Dee in 3 weeks.