Diego Smith

Shash,” a consolidated Latin star born in Chillán (May 9, 2001) and currently based in Buenos Aires, Argentina, rose to fame with the hit "Illuminati" (2020), surpassing 300 million views and collaborating with legends such as Ozuna, Tainy, Kodigo, and Ricchi e Poveri. After a hiatus (2021–2023), he shone in the Netflix series La Firma, where Will.i.am championed the extroverted style of “Shash” (his musical alter ego)—an artistic movement dedicated to "making your inner child happy." In 2024, he won MTV’s "Song of the Month" with "Toy Playa" and released the albums En Los Hits and Flow Neruda. In 2025, he founded his own label, Shash Crew. As of 2026, signed to Rimas Publishing—home to stars like Bad Bunny—Diego Smith boasts 1.1 million monthly listeners on Spotify and 100 million annual views. His new album, En los Hits Vol. 2: Nueva Era, drops on August 27. The sound of space!