Run Along Forever

Standing at the forefront of the Milwaukee music scene, Run Along Forever and its collaborators are pioneering new sounds and genres by emphasizing collaboration and creativity. Known for their over-the-top shows, videos, and vlogs, the independent label has quickly amassed a cult-like following of fans. Spearheaded by director Nolan Busalacchi and producer Sunny Lou, the group broke out in 2025 following the collaborative single There It Is with Milwaukee mainstay 414bigfrank and a slew of viral moments with honorary Milwaukee Mayor, Tommy Violet. Drawing influences from past indie-labels and collectives, the group wears its diversity on its sleeve, refusing to be confined to any one genre or sound. Originally started in Milwaukee, Wisconsin