Pritt

South London's Pritt continues to make her mark being Eelam Tamil, which has influenced her style immensely, allowing herself to be as expressive as possible to take a pivotal stance in her art. Denmark born artist uses her femininity to empower stereotypes of women and take an ‘Eastern meets Western’ stand on her music; an un-orthodox approach on honest relatable lyrics couples with Carnatic melisma. 
 Over the past couple years, Pritt has worked with the likes of BBC 1Xtra presenter Sian Anderson & Mayor of London on NEXXT STEP: Women in Music on a project called BEHIND EVERY GREAT CITY She has also worked with grime rapper Chip and his label, Cash Motto in the past, after winning his artist search in 2019, been on the front cover of Projext Liquid magazine & as of January 2021, Pritt was announced as one of 8 Future Sounds artists for BBC Asian Network & is the first Tamil woman to ever do so. Pritt now has her own radio show on BBC Asian Network where she curates playlists to put Tamil & South Indian artists on the map. Pritt has featured on music and fashion publications such as GQ India, GUAP, Pop SUGAR, Clash Magazine, Trench Magazine and EAR MILK & worked with brands the likes of Nike, Adidas, Apple, Mix Cloud, Pirate studios, PUMA, Levi’s, Kurt Geiger, and many more! Pritt's 2nd EP Transparency has hit over 350K streams in over a year and her 1st Tamil cover ‘Unakkul Naane’ has hit over 1 million streams. 2022 is looking like a huge year for her.