DethWrld

Keanu Gordon, known creatively as ShotByDeth, is the visionary founder behind DETHWRLD Records — a bold new wave in Jamaican dancehall. Starting out as a music video director with an eye for gritty, cinematic visuals, Keanu quickly evolved into a full-fledged producer, blending streetwise aesthetics with cutting-edge riddims. Under his direction, DETHWRLD has become a launchpad for rising stars like Najeeriii, Nymz , and Ai Milly, with viral hits (Clip Tall, Tun Di Ada way, Time Fi You, Etc) and riddim compilations that bridge raw island energy with global edge. With roots in Kingston and a love for dark, stylish storytelling, Keanu is shaping the future of dancehall — one riddim at a time