Will B (UK)

Hailing from East London, Will B is a dynamic music producer and DJ carving out a unique space in Afro and Melodic House. His sound is a seamless tapestry, fusing the rhythmic vitality of his St. Lucian heritage with the cutting-edge pulse of the UK underground. Will’s musical foundation runs deep. A classically trained pianist, he traded keys for beats, cutting his teeth in local sound systems at 16. His ambition extended far beyond the turntables; he also pursued high-level sports, playing basketball for the London Towers before transitioning to semi-professional football. After years shaping the industry from behind the scenes, managing the eclectic label Casual Records and the esteemed house imprint Need2Soul, Will B is stepping fully into the spotlight. Armed with a wealth of experience, he is now unveiling his own highly anticipated productions through his newly minted imprint, Spirit Animal Records.