Sam Gracie

Sam Gracie, formerly known as Avid Beats, is a versatile indie and electronic artist, singer/songwriter and music producer from London, UK. Making music since 2017, Sam instantly felt addicted to the way music allowed him to express himself so freely. His extensive catalogue includes hundreds of original works and collaborations with independent musicians from around the world. Each of Sam's projects tells a specific story, both musically and visually. Something Sam finds when looking back on past creations is the way a piece of work can make him feel the same profound way he did when he created it. Sam increasingly creates captivating videos for his songs, such as the beautiful stop motion video he made for his alternative art pop piece "Can you find me, you, us?" with Cece, which uses poetic visual metaphors to evoke the layered meanings of the song, creating an emotional and vivid visual tapestry. Discussing topics such as emotions and the environment, Sam's lyrics are authentic and from the heart. He writes many of them in nature, which is one of his biggest inspirations, and loves to link his feelings to things that he sees and experiences while spending time in nature. Campaigning to protect nature and the environment is also a central aspect of his life. Sam's creative approach allows him to constantly experiment, exploring new styles and pushing boundaries, while retaining his distinctive sound.