Luca George

Luca George returns with ‘Grow Down’, the second release to come after ‘Not Born For Love’ in a strategic run of music set to define the year ahead. Designed to build momentum through a consistent cadence of releases, the new single sees the New Zealand-born, London-based artist continue carving out his own lane in cinematic alternative pop. Written by Luca George, Gabrielle Aplin and Joseph Wander ‘Grow Down’ explores the idea of growing down instead of growing up, holding onto the innocence and magic that seems to disappear as you get older. Luca recently performed at The Great Escape (UK) in May. With 6.5M+ artist streams, an 82k+ combined social audience, BBC Radio 1 support, support slots on Peach PRC’s first UK tour of 2025, recognition as one of Rolling Stone artists, and a hand-picked placement by Troye Sivan for APRA SongHubs, Luca George is quickly emerging as one of alternative pop’s most exciting new voices. 'Grow Down' also follows Luca’s 2025 EP Say Hi To Paula, featuring the standout single 'Flowers For You'. With sugary vocals and melancholic yet hopeful pop aesthetics, Luca captures heartbreak, growth and resilience through raw, cinematic storytelling.