Hari Loco

Hari Loco, whose real name is Haris Trnjanin, fled Bosnia with his family during the war and was raised in the Netherlands, where hip hop became both his escape and identity. Growing up between cultures and surrounded by street culture, music quickly turned into more than passion; it became a way of life. Over the years, Hari Loco built his name far beyond music alone. He worked internationally as a voice-over artist for global brands including Coca-Cola, while also traveling the world as tour manager for artists such as Quavo, French Montana, 6ix9ine, Jason Derulo, and NLE Choppa. Those experiences placed him deep inside the culture that shaped him. As an artist, Hari Loco blends raw hip hop energy with soulful influences, melodic storytelling, and real-life experiences. His sound reflects both survival and ambition, shaped by nightlife, travel, and culture. He is also part of the Amsterdam-based hip hop and soul collective Souldrippin’, continuing to push a sound rooted in authenticity, emotion, and lifestyle.