Deach

A veteran MC performer, Deach is now one of Aotearoa’s most known hip-hop artists, and has entertained crowds across New Zealand, Australia and the Pacific for the past decade. Of Samoan descent, Deach is one third of Hip-Hop trio Smashproof whose 2009 song ‘Brother’ broke chart records and elevated the group to mainstream success in New Zealand. The song became New Zealand’s longest running #1 single, with 11 weeks at the top of the NZ Top 40 Chart, taking the title from the 1986 America's Cup track ‘Sailing Away’. Smashproof’s debut album THE WEEKEND was released the same year, peaking at #3 on the New Zealand Top 40 Albums chart, with three consecutive top twenty singles. Smashproof went on to win three New Zealand Music Awards in 2009; ‘People’s Choice’, ‘Highest Selling Single’ and ‘Best Video’. The trio (TY, Young Sid, Deach) have gone on to become one of the most reputable and recognised Hip-Hop groups the NZ has produced. Since then Deach has built a strong solo career with his unique fusion of Hip-Hop, R&B and Reggae, which has a distinctive Polynesian flavour, spawning hits such as ‘Be With You’, ‘Just For You’ featuring Ria and Ezra James and ‘Tell No Lie’ featuring Pieter T.