SHAF

Producer Hassan El Shafei, after years of producing Billboard hits under his name and for mainstream artists in the Middle East and North Africa, has returned to his old roots, pursuing his long-held dream and passion: creating electronic dance music in the house scene. However, he's infusing it with his musicality and celebrating his cultural roots, trying to create a new thread within the house genre and export his culture to the whole world under his new alias “SHAF.” SHAF is a brand representing a festive collision of cultures based on house and electronic music as its main foundation, inviting new sounds from his culture to color his productions and give birth to his new identity. SHAF is an experience rather than just an artist or a musical idea; it's a mix of music, visual art, and fashion coming together to create a unique experience. This project, is now ready to show its true face and share all the vibes with the world. With a profound connection to the vibrant cultures of the Middle East and North Africa, SHAF draws inspiration from his heritage to create music that resonates deeply with listeners. His unique blend of traditional sounds with contemporary house beats positions him as a fresh force in electronic music. SHAF's debut project, showcases his dedication to celebrating culture through sound. This project is a heartfelt expression of his identity, bringing forth original releases that speak to a wide audience and traverse diverse markets around the world.