Immortalla

Immortalla is the artistic persona of Alexander Spector, a successful entrepreneur who has transitioned from the business world into a realm of boundless creativity. With roots in Europe and a home in Del Mar, California, Immortalla blends influences from indie electronic, rock, melodic house, techno and organic house to create a genre-crossing musical experience. At its heart, Immortalla is about more than just music—it’s about spreading a message of love and giving people the strength to share that love with one another. By inviting everyone to dance together and feel a sense of unity, Immortalla hopes to create a space where acceptance and creativity flow hand in hand. It’s a journey of embracing change and letting music be the bridge that brings people closer, one beat at a time.