Ina Shai

Ina Shai is a London-based pop-R&B and soul singer-songwriter whose music explores relationships, healing, and the quiet power of choosing yourself. Drawing from real experience, her songs capture the journey from losing yourself in love to setting boundaries, and growing into who you’re meant to be. This evolution is reflected in tracks like ‘Queen’ and ‘Touch’, a defining statement of self-worth and empowerment. Originally from Slovenia, Ina moved to London to pursue music and shape her sound on her own terms. She first gained traction online before releasing her debut EP Overload and becoming BBC Radio Introducing London’s "Artist of the Week." Her journey has since taken her to stages including Ronnie Scott’s Jazz Club, Under the Bridge, and Pride London, while her viral ‘Starboy’ collaboration with producer Vladish amassed over 10 million streams across platforms. In recent years, Ina has stepped back from the pressure of constant online visibility to reconnect with what matters most: the music itself. The result is a more grounded and intentional sound, built on organic instrumentation, honest lyrics, and storytelling that reflects who she is today. Most recently, Ina returned with her new single ‘Miss You’, marking the beginning of an exciting new chapter. With more music set to follow throughout 2026, she invites listeners to grow with her as the story continues.