Sunny Laurent

Sunny Laurent, a native of Long Island, NY, is the founder of Digital Dior and an accomplished producer, songwriter, publisher, and manager with multiple Billboard chart successes. Now based in Miami, FL, he has achieved recognition across diverse music genres. Influenced by his parents' involvement in the music scene, particularly in DJing, Sunny developed a passion for music from an early age. He began creating and releasing freestyles and full-length songs as an artist once he acquired the skills to use a computer for music creation. His journey continued with the mastery of Fruity Loops and immersion into music production. Sunny gained prominence on YouTube in 2012 by consistently posting "type beats" and selling beats on various online platforms. His distinctive production style and signature sound captured the attention of emerging and established artists alike. Working with notable names such as Kalash Criminel, Kodak Black, YNW Melly, Kevin Gates, Fivio Foreign, Hotboii, FCG Heem, Rich The Kid and many more, Sunny expanded his presence in the music industry, evidenced by the widespread, familiar, "Sunny On The Beat" voice tag heard in many songs across the music industry. With a growing passion for the business, Sunny leveraged his knowledge, network, and resources to establish Digital Dior in early 2019. Digital Dior is an independent record label with subsidiaries in marketing, publishing, management, administration and distribution.