Santiago

There are artists who follow trends. And then there’s Santiago, who sets them. Singer, producer, and music entrepreneur, Santiago was born in Italy but found in his Latin roots the rhythm and identity that make him truly unique. Blending irony and passion, his tracks like Bliblo, La Ex Della Ex, Sta Femmena, and Call Me Baby have taken over TikTok and captured audiences across Europe and the Caribbean. His style fuses Italian elegance with the urban energy of dembow, reggaeton, and Latin pop. His lyrics are raw and real — speaking of love, pride, rebirth, and freedom. Founder of the RSM label, Santiago is also the driving force behind an innovative music studio and a creative hub that empowers emerging artists. In his world, music, vision, and impact live as one. He doesn’t follow the hype. He is the trend.