Baby S.O.N

The stage persona "BABY S.O.N - SON OF NATAL" embodies a profound connection to identity and origin, drawing inspiration from a place he fondly refers to as Natal. Yet, beneath the spotlight, lies the given name, Phelela Gcwelumusa Ziphakeme Mathonsi, a symbol of authenticity and familial ties, being the cherished youngest member on his mother's side and affectionately referred to as his mother's " Baby Boy ". Embracing diverse musical influences, such as Baby Face, H.E.R, and SiR, BABY S.O.N has carved a unique niche in the industry, seamlessly blending soulful melodies and captivating rhythms. With a multifaceted approach to music as a singer, songwriter, and DJ, his journey commenced in 2018, rooted in the serene town of Mandeni, KwaZulu-Natal, where his family legacy thrives. His sonic footprint extends beyond borders, with notable releases like "Valentines," a collaborative masterpiece with Musa Keys, Zādok, and Chukido, and "Closure," a pivotal track that propelled his ascent in the industry. HE’s contributions to South Africa's music landscape include standout features on hits like "Dalie" by Kamo Mphela and "Flight ya Hoseng" by Venom & Shishiliza, "Sponono" by AKA, "Ilanga" by Riky Rick, "Fool Me/Imfula" by Kelvin Momo, among others, showcasing his versatility and artistry. Venturing into songwriting, has left an indelible mark, collaborating with esteemed artists such as Tyla, AKA, Elaine, Musa Keys, DBN Gogo, Pabi Cooper and Blxckie to name a few.