Boi-1da

Every superhero needs a sidekick, but that companion often becomes super in his own right. This most definitely happened in the case of Boi-1da. The eight-time GRAMMY®Award-nominated history-making diamond-certified producer quietly shaped the sound of seminal albums such as Drake’s double-platinum If You’re Reading This It’s Too Late—which he executive produced—and the quadruple-platinum Views. Not to mention, he cooked up culture-defining smashes including Eminem’s diamond-selling “Not Afraid,” Rihanna’s quintuple-platinum “Work” [feat. Drake], and Kendrick Lamar’s gold-selling “The Blacker The Berry.” He has also produced on some of the biggest albums/tracks of 2017/2018 (i.e. Drake, Travis Scott, Cardi B, Nicki Minaj, Eminem, G-Eazy, Jay Rock, etc.) His very name references a humble predisposition to steering the action from behind-the-scenes.