HYRA

HYRA is a Nicaraguan-born, Miami-raised multidisciplinary artist crafting a world of dark pop and electronic mysticism. Her music is a spell: ethereal, cinematic, and transformative . With an evocative, hair-raising voice and lush, hypnotic production, HYRA channels emotion into energy, creating songs that feel like rituals for healing, empowerment, and self-revelation. Influenced by Lady Gaga, Lana Del Rey, and Tame Impala, her latest work explores the duality of existence. The divine and the human, the dark feminine and the light within it. Described as cerebral pop, her music moves between intimacy and grandeur, shadow and shimmer, grounding vulnerability in otherworldly soundscapes. As a video producer and editor, HYRA extends her sonic universe into the visual realm, editing all her own videos and shaping a surreal, haunting aesthetic inspired by spirituality and the supernatural. Her visuals serve as portals into her inner world - unsettling, beautiful and deeply intentional. When she performs, it’s not just a show; it’s a shared ritual. The audience won’t know if it’s a concert or a coven meeting...only that something powerful has been conjured.