PRYVT

Formed on Discord in 2023, atmospheric indie rock band PRYVT launched their career with a highly unusual feat, amassing more than 20 million streams, landing on Spotify’s Viral 50 charts in several countries, and opening for one of South Korea’s biggest indie rock band wave to earth, all before the members had ever even met in person. While PRYVT’s whirlwind rise may have happened in the blink of an eye, the band’s captivating debut, &SCENE, is a measured and deliberate affair. The music is lush and dreamy, built on hazy, reverb-soaked guitars and hypnotic, laidback grooves, and the production is mesmerizing to match, with hanuel's breathy, intimate vocals always front and center in the mix. At times, the lyrics slip between English and Korean, but the emotions they convey transcend language, and the result is more than just an album; it’s a borderless sonic world to get lost in, an immersive, cinematic blend of alt-rock and bedroom pop that erases time and distance, allowing millions of listeners to find each other and themselves -in the process.