Sunny Lou

Sunny Lou is a Milwaukee-born producer with deep roots in the city’s music scene. Raised on city legends like Munch Lauren, Twang Entertainment , and Bankhead, Sunny grew up with the sound of the city in his headphones. After leaving Milwaukee to earn a degree in Entrepreneurship from the University of Dayton, he found his way into music — hitting the studio every day after class. Back in Milwaukee, Sunny linked with local collective Run Along Forever, embedding himself in the city’s new wave and drawing inspiration from artists like AyooLii, Certified Trapper, and 414BigFrank. Though he didn’t start producing until 2024, his beats reflect a deep love for Milwaukee’s past and future.