Samantha Sánchez

Born in Madrid and based in Miami, content creator and rising Latin sensation Samantha Sanchez is filled with music, and she’s finally ready to share it with the world. Growing up with a passion for the arts, as a child, Sanchez spent hours singing, dancing, and imitating her favorite performers. She admired their ability to express their emotions through their songs and the way they connected with their fans, and she began to dream about doing the same. Her first step toward achieving that goal was the creation of a successful YouTube channel, which, over the last three years, has allowed her to cultivate her identity and share the best parts of herself with viewers around the globe. “My goal always was, and continues to be, bringing a smile to whoever watches my videos,” she says. Sanchez’s devoted fan base of 500k+ YouTube subscribers and 336k+ Instagram followers get to join her on a new journey as an artist with her debut single “NMI” and follow-up, "Mala Mia." The seductive tracks demonstrate the 19-year-old Spanish-Cuban artist’s talent for harnessing the unapologetic transformative power of music.