SXMPRA

While his identity has been shrouded in mystery since emerging in 2018, cult-favourite SXMPRA is an enigmatic force in the underground rap world. Raised on rap and nu-metal internet forums in New Zealand, SXMPRA now commands an incredible global audience from the bottom of the world. SXMPRA's biggest goal is to help as many misfit kids like himself to embrace their inner outcast and use their radical differences as their biggest strength. After releasing a consistent series of singles since 2018, in 2021 SXMPRA unleashed his biggest track to date, 'COWBELL WARRIOR!' which today has garnered over 300 Million streams worldwide + 1.3 Billion views on TikTok, alongside a remix with Ski Mask The Slump God - who is just one of a long list of collaborations with the A-list of his genre: Juicy J, Pouya, Shakewell, HAARPER, Lil Darkie, Terror Reid, Ramirez and Savage Ga$p Fresh off a 7-week, 28-date USA tour in early 2025, SXMPRA is now a heavyweight in hip-hop. This incredible success followed on from an incredible 2023 and 2022, which saw SXMPRA sign to LA-based 10K Records, and grow from underground outsider to a powerful force with hip-hop inspired by old Memphis rap tapes & 1990s hip-hop beats.