Lonely Gimmick

If you want to talk to me: lonelygimmick@gmail.com Find my merch on bandcamp https://lonelygimmick.bandcamp.com Lonely Gimmick is the brainchild of Samuel Powell. Formerly an anonymous artist also going by the alter ego Max Pow. Samuel Powell used both these names as pseudonyms to hide their real identity. Recently retiring the "gimmick" of being anonymous as they felt it no longer aligned with the direction their music and image was heading. Originally born and raised in Wimbledon. Sam has been writing and recording music from the early age of 15. At age 14 Samuel moved to Kingston, Canada and formed his first band "An Island's View". Having some local success in Canada as a support act opening for successful artists and bands Hollerado, The Pack a.d. and Grimes. Lonely Gimmick's work is self-recorded and produced, with the vast majority of the instruments featured on each track played by Sam himself. LG has been building up a following online since 2020 releasing singles such as "Blue Ticked Influencer" and "Grumpy Days". All the while winning praise from online music press outlets such as American Pancake, Obscure Sound and featuring on BBC introducing. "Ear-catching music" - Obscure Sound "The living embodiment of futuristic and avant-garde compositions" - Iggy Magazine "Pure dance feverish escapism" - American Pancake "refreshingly original approach to music making" - Alfitude "definitely Unique" - giveitaspin