SE SO NEON

Since their formation, SE SO NEON has become one of Korea’s most loved and respected alternative bands, receiving awards and acclaim while steadily amassing a global fanbase. With their new album , the band — led by singer, songwriter, and multidisciplinary artist Soyoon Hwang — is ready to defy any expectations placed upon them. After releasing her second solo album in 2023, Soyoon felt anxiety about the band’s next move. That uncertainty, sapped her artistic side. She decided she needed a change of scenery, so she traveled to New York to work with old friends who lived there. Being in different surroundings proved invigorating, and it also made her realize that she needed to worry about the future less and live in the present more. In March 2024, Soyoon decided to move to Los Angeles and continue working there. The stunning terrains and vistas of Southern California, along with the fresh collaborators she brought into her circle while working on music there, inspired Soyoon to remain constantly present. Soyoon’s guitar playing defies idea of genre and form to create a wholly unpredictable, yet utterly natural landscape. Bringing her various disciplines together — the way she did when she was just starting out—by helming the band’s videos is part of Soyoon’s quest to show how SE SO NEON won’t conform to anyone’s ideals. Instead, Soyoon is leading SE SO NEON into a place where the present is free of constraints and only full of possibility.